One basic way to categorize different EC investments is to distinguish between investment in infrastructure and investment in specific EC applications

What are the four broad components of holistic marketing?

A) relationship, internal, position, and performance marketing B) integrated, internal, position, and performance marketing C) relationship, integrated, internal, and performance marketing D) integrated, relationship, social responsibility, and position marketing E) relationship, social responsibility, internal, and performance marketing

It is vital to treat secretaries, assistants, and receptionists with respect because:

A) they are a key part of the buying center B) they usually have decision-making powers C) they control your access to the decision makers D) they have final sign-off on all purchases E) they will be the end-users of your product