Wherein the speech do primacy theorists advocate that a speaker should place his or her strongest argument?

a. in the introduction
b. in the beginning of the body
c. at the end of the body
d. in the conclusion

b

Communication & Mass Media

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A memo from a manager to his or her employees is a type of _____ communication

A) rocket B) upward C) downward D) lateral

Communication & Mass Media

Which of the following is NOT a constitutive rule of communication?

A) ?Not turning off a cell phone before class starts is rude. B) ?Using ALL CAPS in e-mails comes across as "shouting." C) ?Business emails must be answered within 24 hours. D) ?Speaking on a cell phone during a movie is inconsiderate. E) ?Wearing a suit is essential to demonstrating professionalism.

Communication & Mass Media