Readability research examines how difficult a newspaper/magazine is to read. They do this by deleting words within the text and see if audiences can still make sense out of the text. Flesch-Kincaid and Cloze procedures are two examples of how readability is operationally defined in readership studies

According to the text, it is wise to avoid ________ before speaking

A) caffeine B) carbohydrates C) milk products D) sugar

When creating a need or desire, which of the following is a recommendation?

A. encouraging interaction B. developing several points at a time and encouraging interaction C. developing several points at a time D. None of the answers is correct.