Define consumer behavior. What is the scope of consumer behavior?
What will be an ideal response?
Consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. It focuses on how individuals make decisions to spend their valuable resources, time, money and effort on consumption-related items. It helps marketers decide how to communicate about and deliver products to consumers and informs marketers based on how individuals make decisions about how to spend their available resources (time, money, effort) on products and services.
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At this stage in the acculturation process, you will feel that living in this new culture is simply exhausting.
a. Initial anxiety b. Superficial adjustment c. Depression-frustration d. Initial culture shock e. Return anxiety
Shortly before the end of 2016, Colter Company makes an installment sale that generates $400 of before-tax income. Colter recognizes income for accounting purposes when the sale is made, but will recognize income for tax purposes when cash is subsequently collected in 2017. Colter has a tax rate of 40%. As a result of this transaction, Colter's tax expense journal entry would include a:
a. Debit to Deferred tax liability for $400. b. Credit to Deferred tax liability for $400. c. Debit to Deferred tax liability for $160. d. Credit to Deferred tax liability for $160.