Which of the following is an example of "text"?

Producers prefer making _____ deals with composers, who then agree to deliver the completed score for a fixed price negotiated in advance.

What will be an ideal response?

Which of the following is not recommended in scripting TV commercials?

a. Cite the name of the advertiser frequently. b. Make various versions, each with a different look and feel. c. Use simple language. d. Express one or two ideas repeatedly.