The call to action step serves as a means of gaining the audience's attention in the Monroe Motivated Sequence.

All of the following are suggestions for "winning" in the court of law and the court of public opinion EXCEPT

A) make carefully planned public comments in the earliest stages of a crisis or legal issue. B) Work with lawyers only on a limited basis, as needed. C) develop a litigation communication team before you need it. D) public relations professionals should counsel and coach the legal team. E) all of the above.

Researchers in the positivist tradition study , rather than individuals

a. groups b. systems c. variables d. reality