Franchisees pay the franchiser a monthly or annual fee based on a percentage of sales or profits.

The CRAFT layout program will always yield an optimal solution

a. true b. false

Which of the following formulas is used to calculate the net marketing contribution?

A) Acquisition Costs + Retention Costs B) Volume (units) + Margin per Unit C) Price + Variable Cost D) Gross Profit - Marketing and Sales Expenses E) Price - Variable Cost