After a product has been in the maturity stage for a few decades, marketers must accept that the product will begin to decline
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Companies try to keep products in the maturity stage as long as they can. They seek to extend product life through creative means such as product extension, product adaptation, and reintroduction.
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People with a high need for affiliation ______.
Fill in the blank(s) with the appropriate word(s).
How does the size of an issue affect the fees charged by underwriters?
A) Although large issues generally have a smaller spread, the total fees for large number of shares released is smaller than that for smaller issues. B) Large issues generally have a similar spread to small issues and thus attract much greater fees. C) Large issues have a reduced spread, which means that the total fees are generally the same as for smaller issues. D) Large issues have substantially larger direct costs and, thus, must charge a larger spread in order to be profitable for the underwriter.