Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size
What will be an ideal response?
The sample size is dependent on the standard deviation of the variable, and there is no way of precisely knowing the standard deviation until the data have been collected. An estimate of the standard deviation is used to calculate the sample size. This estimate is based on secondary data, judgment, or a small pilot study. By inflating the standard deviation, it is possible to increase the sample size and thus the project revenue for the research firm. It is clearly unethical to inflate the standard deviation, and thereby increase the sample size to simply enhance the revenue of the marketing research firm.
You might also like to view...
The most highly credible source would score high on at least two of the three dimensions—expertise, trustworthiness, and likability
Indicate whether the statement is true or false
Explain how the design of the distribution network affects the cost of the four supply chain drivers
What will be an ideal response?