Some descriptive terms can attain trademark status if, over time, they acquire a

a. generic meaning.
b. secondary meaning.
c. dictionary definition.
d. verb or noun usage.

b

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. A speech given in oral style is more formal than an everyday talk. 2. Information that may have a physical, economic, or psychological impact on audience members should be avoided in a speech. 3. Generic language uses words that represent everyone in the audience. 4. When a speaker wants to speak clearly, he or she should use as much jargon and slang as possible. 5. Rhetorical figures of speech help listeners visualize or internalize what a speaker is saying.

Communication & Mass Media

Understanding that our words affect our emotions, thoughts, actions, and relationships means understanding that language is _____.

A. reflexive B. ineffective C. powerful D. universal

Communication & Mass Media