Breadth and depth are two important components of ________ theory.

Broadcasting is best described as

a. sending signals over airwaves b. reaching as many people as possible c. the television we all watch today d. the comingling of print and digital media

Answer the following statement(s) true (T) or false (F)

1. While websites, and blogs are considered to be owned media, newsletters and brochures are not. 2. In the PESO model, an individual that posts a review of a business is creating earned media 3. A brand that purchases space on Google ads is said to be using shared media 4.To support credibility for its message to an audience, the PR practitioner may rely on earned media. 5. A brand uses its a Facebook page to promote itself. This is an example of owned medium.